Recent news of former U.S. Sen. Scott Brown’s Twitter mishap has captured the attention of mainstream media and bloggers across the nation. In case you missed the story, here’s where you can read all the details: http://bo.st/Ygedqz
In summary, Brown was prodded by a Tweet, to which he then responded, in a very public way, with a series of typos and what were perceived to be “impaired” messages.
Tuesday night’s Presidential debate was quite the talk of the “Twitterverse.” It’s always interesting to see the real-time reactions to major events on social media platforms, particularly Twitter. Facebook allows for more monologue-style posts, while Tweets are designed to take the form of fast-paced, witty one-liners that are more easily shared. Take a look at this Twitter blog (http://bit.ly/PEGDKI) post for interesting insights on Tuesday night’s trending topics from the debate.
Smartphones seem to be an extension of our hands these days. We check Facebook, Twitter, YouTube, etc., multiple times a day from our mobile devices. A recent Pew study (http://pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012/Findings...) found that 66% of individuals ages 18-29, and 59% of individuals ages 30-49, own smartphones. These are significant numbers that should be taken into account when planning digital strategies for brands and campaigns alike.
With the fast-approaching November election on the brain, and the first Presidential debate just hours away, let’s revisit some thoughts about the political panels from the SXSW Conference in Austin, TX last spring. There were many interesting panels and seminars on a variety of topics, ranging from the legality of what you’re Tweeting, all the way to how technology can affect city planning.
We love the Texas Grizzlette (http://texasgrizzlette.com/). And we really love her recent thesis paper on Politics & Social Media, so we decided to share it with you here on our website too. Below is the intro & link to the PDF - enjoy!
Social Media Guide
In the Information Age, the campaign proverb “all politics is local” is no longer
adequate. These days, it’s more accurate to say “all politics is social.”
At Raconteur, we believe in data. We believe in providing reports that give our clients valuable information about their online efforts, how they stack up against their competition, and how their audience engages on their Web site and social networks. Measuring, analyzing and acting upon these metrics are all vital steps to a campaign or brand’s success in our dynamic online world.
Several methods and tools are key to our process that keeps our clients well informed.
Google Analytics
This week, Facebook rolled out yet another new feature for users to identify with – ‘Registered to Vote’ is now a Life Event that can be added to timeline.
It’s an election year, so this of course makes sense. But what’s more is the demonstration of Facebook’s real impact on elections, campaigns and voter behavior.
Earlier this month, a study revealed (for the first time ever) that Facebook messages can affect voter behavior: "Facebook experiment boosts US voter turnout," http://bit.ly/NR2MDX.
Our team wanted to share this recent study from Nature Journal with you, because it specifically relates to the activities that we conduct on behalf of our clients each day.
A recent study of nearly 61 million Facebook users resulted in some very, very good news for us social savvy folks… Real-world behavior is influenced by what our friends do on Facebook, specifically as it relates to elections & voting (among other topics). Below is a quick excerpt from the NY Times’ coverage of the study:
When considering the desired online identity for a brand, business or campaign, it is important to think about the message that needs to be relayed. The message will define a purpose, help target an audience and develop a community of fans and supporters.
Here at Raconteur, we like to tell stories for our clients--as you can see from our tagline. We believe that any story worth listening to needs a clear message. So, we delve in and work with our clients to piece together their thoughts, and form that meaningful message. But what’s next is where we really dig in.
In the wake of yesterday’s announcement that General Motors is pulling down their $10 million advertising campaign on Facebook since the ads, “were not working,” we are sharing our insights on the signs that you need to watch for when running your own Facebook advertising campaign.
Generally, we will conduct a Facebook ad campaign for a client in order to:
1) Increase an audience size on a particular Facebook Page
2) Increase the level of engagement with social content